Take for instance a company name like “Flickr” or “Flickr”. If the company name is not engraved in stone, then dropping vowels here or there is often a fun thing I’m seeing these days. * No one ever says that all the letters have to be on the same line, or can’t be rotated slightly left or right, or one or two letters flipped completely upside down, or given an unusually long bit of white space between it and the rest of the phrase. Sometimes putting it all in lowercase works well, or using “Small Case” on some letters. * Sometimes a capital letter, for the heck of it, stuck in the middle of the phrase, works well. * Sometimes it’s good to have different color letters, especially the first one. And if you use regular fonts, stretch or distort them. However, often going with an outer space or auto racing theme can sometimes be abstract enough to not confuse the viewer and just might work. Also, what the company does as its line of business should play into the theme, of course. For instance, with a term like “Xango”, it’s fun and can mean any kind of outer space or auto racing theme, or could have a tropical theme. * Think of the theme with the name or the sound of your logo phrase. If not, then quit and relaunch Inkscape again. If you find a tool isn’t working right, such as an object that refuses a gradient, then you probably need to first try to make the object have a flat color, then try the gradient again. Sometimes you have no choice but to exit Inkscape and get back in. If you don’t save copies as you work, such as bitmap1, bitmap2, etc., the bugs are more prevalent. * Inkscape isn’t a perfect tool…at least yet. Don’t add too many graphical items, but don’t add too few. Stick with about 3 or 4 colors and gradients of those hues if you can. * First and foremost, keep things “fun” but not circus fun. USING INKSCAPE FOR VISUAL EFFECTS WITH LOGOS
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